Athletic Performance

Motive Pure™ helps you perform at your best

Everyone knows athletes sweat.
And when you sweat, you can become dehydrated.

The question is, how best to rehydrate?

  • Is water enough?
  • How do I replace electrolytes?
  • Do I need sugary sports drinks?
  • What about salt tablets?

Motive Pure™ is the answer.

Motive Pure™ is a light, naturally flavored, naturally sweetened, zero-sugar, low-calorie rehydration beverage for athletes to drink before, during, and after activity.

Motive Pure™ contains the vital electrolytes that your body requires to properly rehydrate:

  • Sodium
  • Potassium
  • Magnesium
  • Calcium

    Motive Pure™ is packaged as a portable liquid concentrate, which mixes with water to suit an individual’s rehydration needs and taste preference.

    Preventing Fatigue
    The three main factors influencing fatigue and impaired athletic performance (both physical and mental) are dehydration/heat stress, a buildup of metabolic byproducts, and the depletion of carbohydrates.

    1. Dehydration/Heat Stress
    Your working muscles generate heat. Your body is usually able to dissipate the heat by evaporation of sweat.
    However, this evaporation could lead to severe dehydration, and the body may not be able to dissipate the heat, causing the body temperature to rise.

    Even low levels of dehydration have physiological consequences.
    A fluid loss of:

    • 2% body weight causes an increase in effort and can reduce performance by 10-20%.
    • 3-5% body weight reduces aerobic exercise performance noticeably and impairs reaction time,
      judgment, concentration and decision-making – vital elements in all sports.
    • 10% body weight or greater can result in heat exhaustion and, ultimately, heat stroke, a life-threatening
      condition that develops rapidly and may not have any warning signs.

    2. Metabolic Byproducts
    Intense activity generates a buildup of metabolic byproducts in your muscles, and this buildup can result in muscle fatigue. Improved hydration delays muscle fatigue and exhaustion, and it can also assist in recovery.

    3. Carbohydrates
    The benefits of carbohydrates in delaying fatigue are well documented; endurance athletes achieve significantly faster times if they drink an electrolyte drink with carbohydrates in place of water. Carbohydrates also helps delay fatigue and helps maintain mental alertness and judgment.